My Top 3 Salon Strategies for Boosting Sales and Client Retention
Get them and keep them with clear systems.
Running a successful beauty business involves mastering two crucial areas: top line sales (revenue) and client retention. While attracting new clients is essential, maintaining and nurturing existing relationships is equally, if not more, important. Let's explore three salon systems designed to enhance both top line sales and new client retention.
1. Online Booking
Embrace the power of online booking to cater to the convenience needs of your clients. Approximately 50% of clients prefer to schedule appointments outside of regular business hours. While concerns about time constraints and service selection may arise, modern online booking platforms allow you to set specific stipulations, ensuring a smooth process. In my own salon, implementing online booking increased our frequency of visits by almost 25%. Clients appreciate the flexibility to book appointments at any time, even during non-business hours.
2. Clear-Cut Cancellation Policy
Establishing a clear and communicated cancellation policy is crucial. Whether it's a 24-hour or 48-hour notice requirement, make sure clients are aware before scheduling. Platforms like Schedulicity or GLOSS Genius offer options to create and display policies that clients must acknowledge and agree to before finalizing their appointment. A well-defined cancellation policy minimizes no-shows and last-minute cancellations, ultimately saving your business thousands of dollars annually.
**On high ticket services you may want to consider a deposit option.
3. Follow-Up and Feedback Survey
Client retention is significantly enhanced by proactive follow-ups. Reach out to every new client within 48 hours of their visit to express gratitude and gather valuable feedback. Send a concise email/text thanking them for choosing your services and include a brief survey with five questions about their experience.
This not only shows your commitment to their satisfaction but also provides an opportunity for unhappy clients to express their concerns. Responding promptly to feedback demonstrates your dedication to continuous improvement and a genuine desire to enhance their future experiences.
Remember, while attracting new clients is vital, investing in the satisfaction and loyalty of your existing clientele is equally, if not more, rewarding. Implementing these salon systems can pave the way for increased revenue and stronger client relationships, contributing to the long-term success.
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In this interactive E-Book for commission owners, you will find step by step tips on how to create a strong culture stylists want to be a part of. Why policies are important and how to use a digital intake form to increase sales.
How to increase profit with key benchmarks and understanding product costs. How to understand your break even number so you know how much it takes to JUST to cover expenses.
And how to be a strong leader that has clear vision and a path for growth and support for your growing team.
***There is also a quiz on the new school and old school mindset. Where do you fall?
***Be sure to Download your Ebook within 24 hours of purchase!