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AS FEATURED IN

salon owners and stylists

I help you uncover your true value, price with confidence, and get paid like the professional you already are.

You built this business with everything you had. Now let's make sure it pays you like it. I help beauty professionals stop undercharging, stop overworking, and start building a business that actually reflects your value, and funds your life.

I AM AN INDEPENDENT ARTIST LOOKING TO GROW MY BUSINESS WITH INTENTION…

I AM A W2 COMMISSION SALON OWNER AND MY PROFITS AREN’T MATCHING MY EFFORTS…

You’re not in it

just to ‘get by’.

You want your pricing to reflect your value

Your skills are worth more than “covering costs.
You're not just covering costs, you’re delivering an exceptional experience rooted in skill, care, and creativity. It's time your prices spoke to the value you actually bring to the chair.

You’re done working double-time for half the pay

Burnout isn’t a business model.
Long hours, booked-out schedules, and burnout shouldn’t be the reward for success. Sustainable profit means smarter pricing, strategic budgeting, streamlined menu, and a clear plan that protects your energy.

You’re ready to grow, not guess

You deserve growth without the gamble.
Guesswork isn't a business strategy. You want clarity around your numbers, confidence in your decisions, and the kind of education that empowers you to scale with purpose—not panic.

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Commission owners and independent stylists, your path to profit is different—but you both deserve a system that gets you there. My programs are customized with each journey in mind.

Keep Scrolling to Choose your Path

For the Commission/Hybrid Owner

Synergy

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lite

  1. Create a People First Salon Culture

  2. Lead with Confidence

  3. Work Toward a 20% Profit

  4. Price services based on facts to Increase sales.

Learn more

Money

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For the Independent Artist

Make

that

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  1. Master Your Pricing

  2. Maximize Your Profit

  3. Build Your Confidence

  4. Build a business that supports your goals

Learn more

  • Nina! This month I've already made $2K over what I normally make. I've adjusted my work hours, and pricing and omg!! I'm so glad I made the investment!

    Lily C- California

  • Nina’s information is so detailed and thorough—I can’t say enough about it. If you want an honest and creative coach, Nina Tulio is for you!

    Maureen M- New Jersey

  • Nina is so passionate and down to earth, and she truly is a gift to our industry!

    Kristin N- Kentucky

  • Nina’s information is so detailed and thorough—I can’t say enough about it. If you want an honest and creative coach, Nina Tulio is for you!

    Maureen M.

You’ve mastered your craft, now let’s master the business side. I show you how to pair your creativity with strategy, so your passion becomes your paycheck.

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I created my 3-part signature pricing method to take the fear and confusion out of pricing- so you can make more money, grow your profit, and step into your power.

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Make Real Money

Meet Nina

For 20 years, I’ve lived the salon life—behind the chair, owning the business, and learning the hard (and expensive) lessons.

I’ve felt the burnout, the debt, and the pressure to just keep going. Rebuilding my salon showed me I wasn’t alone—so many of us are out here with talent, passion… but no roadmap.

That’s why I do this. To give you the tools, strategy, and support I wish I had. Whether it’s through 1:1 coaching, live education, or my signature courses—I'm here to help you build a business that actually pays you back.
xo

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MORE ABOUT NINA

AS FEATURED IN

Growth-Focused

Resources

guides

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Gain confidence - Increase Sales

Get the Guide
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2 Clicks to Increase Profit

Get the Calculators

classes

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NEW! And ready for you to dive into this roadmap to success.

Join the FREE CLASS
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NEW! Strategies to Boost Sales and Make More Money

Join the FREE CLASS

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Thanks to Nina, I feel much more confident as a business owner, and have found my weaknesses and know the direction I need to go to correct them. She helped me find thousands of dollars in my business and made me so much more comfortable with numbers and making my business profitable!”

Chevelle S. -Wisconsin

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Amazing course and amazing human being! You can feel how genuine and caring Nina is! The course itself has helped me understand my numbers and has helped me realize how simple it is to use add-on services to increase profits. Look forward to Make That Money 2.0

Vianney E.- California

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As a new business owner it was important for me to run my salon efficiently. Especially, since I was on a strict budget in the beginning. Nina guides you through the details in an encouraging and confident manner. She has been there so she knows how to coach you through the numbers so your salon can be a healthy business. I have been a salon owner for 2 years. Nina has helped my business to be profitable and successful. Having her help and wisdom in the backend numbers saved me countless nights of sleep. She has consistently given me good advice. Working with her as my coach has affect my business in 100% for the bet

Maureen M. - New Jersey

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Breathe. Learn. Succeed

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