Commission Salon Support!

Several times a week I have owners reach out asking me which salon software I recommend. I also see this question a ton on FB.

Of course I want to make things easy and provide you with a resources. So my answer is simple. For the commission salon owner, I highly recommend Phorest! You will learn more about the features and all techy stuff below. But Phorest cares about our industry and they care about people. They are all about making your life easier so you can focus on your team and provide them with the resources “THEY” need to grow behind the chair using top tier technology.

I had the pleasure of interviewing Joe DiFalco, The Partnerships Development Manager at Phorest. Here is what he has to say…. Enjoy!

1. What makes Phorest unique? What makes your software stand out amongst the rest?

Comprehensive Salon Management Tools:

Phorest offers a wide range of tools designed specifically for salons and spas, including appointment scheduling, client management, inventory management, and point-of-sale (POS) systems. This comprehensive suite allows salon owners to manage their business efficiently from a single platform.

Client Retention Focus:

One of Phorest's standout features is its emphasis on client retention. The software includes automated marketing tools, such as email and SMS campaigns, to help salons stay in touch with their clients, encourage repeat visits, and reduce no-shows. It also provides loyalty programs and online reputation management tools to enhance client relationships.

Online Booking and Mobile App:

Phorest offers robust online booking capabilities, allowing clients to book appointments 24/7 through the salon’s website or a customized mobile app. This convenience improves client experience and reduces administrative workload for the salon staff.

Integrated Marketing Tools:

The software comes with built-in marketing features such as email marketing, SMS campaigns, and social media integration. These tools help salons promote their services, fill appointment slots, and engage with clients effectively.

Advanced Reporting and Analytics:

Phorest provides detailed reporting and analytics, offering insights into various aspects of the business such as sales performance, staff productivity, and client retention rates. These reports help salon owners make data-driven decisions to optimize their operations.

Customer Support and Training:

Phorest is known for its excellent customer support and comprehensive training programs. The company offers onboarding assistance, webinars, and a knowledge base to help salon owners and staff get the most out of the software.

2. What are the 3 features that salon owners find most appealing and what does Phorest offer within their software to help grow the business and to help retain clients?

Client Retention Tools:

Automated Marketing Campaigns: Phorest's ability to send automated email and SMS marketing campaigns helps salons keep clients engaged and coming back. Features like rebooking reminders, birthday messages, and special promotions are highly valued for maintaining client relationships.

Loyalty Programs: The software includes a built-in loyalty program that rewards clients for their visits and spending, encouraging repeat business.

Online Booking System:

24/7 Online Booking: The online booking feature allows clients to schedule appointments at any time, directly through the salon’s website or a customized mobile app. This not only improves client convenience but also reduces the administrative burden on salon staff.

Real-Time Availability: The system shows real-time availability, helping to minimize booking errors and double-booking.

Comprehensive Reporting and Analytics:

Detailed Reports: Phorest provides a wide range of detailed reports on sales, staff performance, client retention, and more. These insights help salon owners make informed decisions to optimize their business operations.

Customizable Dashboards: Salon owners can customize their dashboards to track the metrics most important to them, allowing for a more personalized management experience.

3. Tell us about your marketing platform with email campaigns and how it can help boost revenue.

The marketing platform is the best answer to how salons can grow their business. Phorest offers relatively standard features like email and text message marketing to get you started, and then you can move up to more advanced features such as retention marketing, boosting your online reputation, and even integration with Meta.

At The Salon Owners Summit in Dublin Ireland, 2024! THE absolute BEST time!

4. 2 of the biggest hesitations with owners switching software companies is the actual switch over. How do you make the transition simple and easy? And tech support. Owners want to chat with real people when they need help. Tell us about your tech support team

This is a touchy subject. Tech and beauty usually aren't a wonderful marriage, but we try to debunk that theory. It's really a "white glove" and "walk before you run" approach. We aim to win the salon owner's trust and confidence by being accountable and transparent, providing daily updates on their progress with the migration. On their Go Live day, we will do a final import and confirm that all their data has been moved over, ensuring they are ready to rock!

CLICK HERE TO LEARN MORE

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