Here’s the conversation this industry has needed for years! Listen up…
Profit isn’t just a number — it’s a reflection of how you lead.
It’s the echo of every decision, every conversation, and every value that shapes the heart of your business.
In Profit Is Personal, Nina Tulio invites you to rethink what it really means to build a profitable salon.
Because true profit doesn’t start in your financials — it starts within you.
Who this book was written for (and why it matters):
This isn’t just for salon owners with a team. It’s for independent stylists, commission owners, and beauty professionals who want more freedom, more profit, and a career that feels aligned, intentional, and supportive
Learn to strengthen these guiding pillars so you can grow with intention, not overwhelm
culture
Leadership
systems
Finance
BRAND
personal growth
Through these pillars you’ll learn how to build a business that runs deeper than numbers — one fueled by purpose, aligned with your values, and sustainability.
About the Author
Nina Tulio is a globally recognized salon business coach, speaker, and educator with 28 years in the beauty industry.
A former stylist, salon owner, and chain executive, she teaches beauty professionals how to make more money, keep more profit, and build people-first salons through her best-selling programs, Make That Money, Synergy, and now as the author of Profit is Personal.
Her mission is simple: to empower beauty professionals to grow with confidence, lead with authenticity, and build profitable, purpose-driven businesses.
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